Dr. Gabrielle Lyon

The Book Launch · New York

Dr. Gabrielle Lyon.

What the client wanted, what we promised, and what actually happened. The template every covered event gets.

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The case study.

Wanted · mission · delivery · execution
What they wantedA book launch that felt like a premiere: press wall, interviews, and coverage her publisher couldn’t buy elsewhere.
The missionTreat a launch like a red-carpet world premiere and hand the author a press kit that outlives the night.
The deliveryTwo videographers, a photographer, a press wall, on-site interviews with arrivals, and a 48-hour turnaround edit.
The executionThe launch film, the stills, and the interview cuts ran across her channels and ours, and this page became the pitch for the next ten launches.

The coverage.

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